Custom CRM Solutions

A Customer Relationship Management (CRM) system helps manage customer data. It can support sales management from enquiry to delivery, deliver actionable insights, integrate social media and facilitate team communication. Cloud-based CRM systems offer complete mobility and access to an ecosystem which supports your business's operation.

A CRM system helps businesses keep customer contact details up to date, track interactions with customers, and manage customer accounts. It can manage leads, invoicing and support many other business processes. It is a system designed to help businesses improve customer relationships and also the lifetime value of a customer.

Your customer data becomes centralised for your entire team to access and update - not just buried in the inbox of one of your employees. Consider the scenario of a staff member holding access to key customer information were to leave, then all their knowledge could walk out of the door with them and be lost.

Why should you have a custom CRM system?

Ready-made CRMs that come with the standard features can be very expensive and overrated. Setup and monthly costs can run into many thousands of pounds. While they may be able to offer some solution for your business, sometimes what your company needs is a simplified or a SaaS solution, created uniquely to fit your needs – and that is what we call a custom CRM system.

Off the shelf CRM solutions are created to appeal to most businesses. They are packed with all sorts of functions and features that are highly likely not be relevant to your business. And these extra features come at an expense in the form of complexity – and complexity is costly in both money and time. With a custom-built solution, you get exactly what you want without any of the unnecessary bells and whistles. Your employees become more efficient because tasks take less time because the CRM is designed based on the workflow that they area already used to.

By using a custom solution instead of a pre-built one, you have an opportunity to automate many other areas of your business. From sales to customer service, to technical support, your daily operations can run more efficiently when the system is integrated across multiple departments.

Why Zarr's CRM solution?

As well as all of the benefits outlined for a custom solution above here are a few other benefits:

  • Most CRM solutions are priced per user, this is an outdated concept which can be very costly. Our ongoing costs are for any number of users and priced monthly - at far less than you might expect!
  • We integrate granular level user access rights and highly secure remote access options.
  • Companies that buy ready made applications often find themselves having to pay a developer to build a more user-friendly front end or having to employ time-consuming workarounds in order to make the system fit their day-to-day requirements. We don't believe that should be necessary!