Zarr have worked with Markes to develop an extensive content driven website which allows the Markes team to administer the content without needing technical or web design skills. The bespoke content management system built by Zarr ensures that the site maintains the same fonts, design, crispness and professionalism regardless of who is maintaing the content - and that the user's experience on mobile, tablet or desktop is consistent.
The multilingual content management system is flexible for other languages to be added in the future as Markes move into new markets and countries with their range of environmental, homeland security, emissions and food analysis products continues to grow.
The site also integrates strongly with Pardot, a lead tracking and progressive profiling system, to provide lead information to Markes when specific content is accessed by website visitors.
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