You’ve launched your website—great! But now what? If customers aren’t finding you through Google, you could be missing out on a huge stream of potential business. That’s where SEO (Search Engine Optimisation) comes in. Here’s a beginner-friendly breakdown for small business owners.
1. What Is SEO?
SEO is the process of improving your website so it appears higher in search engine results. The higher you rank, the more likely people are to click on your site. Simple!
2. Start With Keywords
Think about what people might type into Google to find your business. For example, if you’re a florist in Birmingham, phrases like “wedding flowers Birmingham” or “same-day flower delivery” are valuable.
Use these keywords naturally throughout your website—especially on your homepage, service pages, and blog posts.
3. Page Titles and Meta Descriptions Matter
Every page should have a clear title (the bit that shows in Google search results) and a short description. These help both users and search engines understand what the page is about.
4. Make It Mobile-Friendly
Google favours websites that work well on phones and tablets. Responsive design isn’t optional anymore—it’s essential for both SEO and user experience.
5. Don’t Ignore Local SEO
If you’re a local business, make sure you’re appearing in local search results. This includes setting up and optimising your Google Business Profile, adding your address, and using location-based keywords.
6. Keep Your Site Fast and Secure
Site speed and security (HTTPS) are both ranking factors. A sluggish or insecure site could damage your position in search results and scare off potential customers.
7. Regular Content Helps
Google loves fresh content. Posting blogs, updating your service pages, and adding FAQs shows your website is active and helpful—which can improve your rankings over time.
You don’t need to be an SEO expert to improve your site’s visibility. A few simple changes can make a big difference. And if you’d prefer to leave it to the pros? We’re always happy to help.
Need help getting your website seen? Let’s talk SEO.