Posted: Tuesday, 1 June 2021 @ 14:46
Claiming your business on Google is one of the most effective ways to establish a great reputation online. Google is the most used website and search engine in the world, and by claiming your business page through Google, you'll be legitimizing your business while also unlocking a wide range of benefits both within and outside of Google.
The easiest and fastest way to show up in a Google search is to have a Google My Business listing and by doing this there are a wide variety of benefits that you may not of considered.
Firstly, what is a Google My Business listing and why do I need one?
Have you ever searched Google and noticed a profile for a business pop up on the right of the search results? That is a Google My Business profile.
Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google. It is a free online advert showing all your business information in one place including your website link, phone number, opening times and location on a map.
We believe that every business should claim their Google My Business listing.
Reasons to go and claim your business now:
- Straight away shows credibility of who you are.
Google is one of the most well-known and trusted brands in the world. When your business is claimed and seen on Google, it brings an added level of trust to your business. With Google referencing your business and making it easier for others to find, it shows trust and satisfaction that you are who you say you are.
- Allows you to control what information is displayed by Google.
If you don’t claim your listing, Google tries to provide the best information about your business, which isn’t always correct. By claiming your GMB profile, you can verify and edit all the information about your business as it appears on Google.
- Improves online visibility
Local marketing and SEO is all about targeting people in the same geographical location as your business, and Google My Business’s features help you do just that.
- Free marketing and advertising
Your Google My Business listing is free advertising. It’s a way of placing your business in front of many potential customers, giving them access to your contact details, directions to your premises, link to your website, and your opening hours at absolutely no cost.
- Convince potential customers to buy
The simpler you make it for potential customers to buy directly from your profile, the more sales you have the chance to attract. This means being clear about what you offer and how potential customers can shop or visit, and making the purchasing process as simple as possible.
- Instant Customer Interaction
When a Google search is performed on a mobile device, the user can simply and easily “click to call” your business directly from your GMB listing. Less scrolling and clicking means a better customer experience and fewer barriers between you and potential customers.
- See what people are writing about you
A Google My Business profile also hosts customer reviews, and without claiming your GMB profile, you won’t be notified when someone submits a review of your business. By claiming the listing, you can monitor and respond to reviews.
Claim & Verify Your Google My Business Listing Today!
At the end of the day, Google My Business is a tool, which you can use not only to improve relations with clients, but also to gain information, which is essential for your company’s development. Make sure you are putting your best foot forward with a well optimized, verified Google My Business.