POPAI UK - designed by Zarr, Warwickshire
Date Launched: March 2007

Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, trade association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 20 national offices covering 45 countries and more than 1,700 members worldwide.

The initial brief for the UK branch was to create a website that enables retailers to submit entries for their annual awards, sell and promote POPAI memberships and let people sign up for a whole host of different events.

Working with the Zarr team, POPAI realised that rather than just making part of the awards process web based, virtually the whole process could be. This was a huge benefit for POPAI, and has freed up resources which they have been able to allocate elsewhere.

Zarr has developed a solution that has enabled POPAI to meet their requirements and simultaneously reduce the resources required. POPAI have been able to use the extra resources to help expand the organisation and develop their brand. 

POPAI were also extremely pleased with the design and felt it ties in very well with their corporate identity. The success of the UK website led to other branches of POPAI wanting Zarr to develop an online solution for them.

Zarr has recently designed and produced the POPAI Australia website, which is also proving to be a huge success. 

Find out what Zarr can do for you....

Each organisation is unique, and Zarr develop web solutions to work to your agenda. In order to discuss your requirements please contact us by telephone or email, or complete our online enquiry form.