Background
Christening Silver approached Zarr after deciding that they wanted to develop and move forward their online business after having deciding their off the shelf Website package wasn't working for them as well as they would have liked.

The Brief
Christening Silver wanted a new-look website that was easy to navigate and visually complimentary to the high quality silver products that they sell. A major problem that they found with the old website was that its search engine rankings were very poor. The new website needed to be optimised for Search Engines, and allow Christening Silver to be able to change Meta Content and details on every page. The range of products is expanding all the time so the site needed to be flixible and allow new categories to be added and menus changed without having to rely on the Web Developers.

The Results
The new Christening Silver website launched in December 2006 and has recieved excellent feedback. Christening Silver is the first niche website of a number which ASSERGerrard plan to lanuch over the coming years.

The behind-the-scenes management and administration area allows Christening Silver staff to quickly add new pages and products to the site, and process orders quickly and efficiently.

Visit the site: http://www.ChristeningSilver.com/.

To view Zarr's portfolio of launched websites, click here.