Background
Bablake Wines is a Coventry based company supplying a wide range of White & Red Wines, Ports, Champagne, Sparkling Wine and Fortified Wines for purchase Online. Bablake Wines are family owned and have been established for of 75 years, supplying hotels, restaurants, pubs and clibs with all their drink requirements.

The Brief
Bablake Wines wanted a website where customers could view their large catalogue and easily find the wines and type of wines that they are looking for. The website has an intuitive search facility, allowing customers to search by Country of Origin, Colour/Variety, by Price Band and by keywords. Each product has been assigned a taste code which means that when a customer finds a product that they know they like, it is very easy for them to locate other products which are of a similar style.

The Results
The Bablake Wines website launched in mid 2006 and has achieved a steady stream of sales through purely Organic Search engine placings, and their own offline marketing.

Through the administration area of the Website, orders are processed, picking lists are printed, and the products dispatched very quickly. The product catalogue is ever expanding and the website is easily maintained through the intuitive and easy to use Content Management system.

Visit the site: http://www.bablakewines.co.uk/.

To view Zarr's portfolio of launched websites, click here.