Background
Modelenium sells die cast models to a worldwide audience from their shop in Warwick. The business was taken over by new owners who wanted to grow the company significantly.

Business Issues
Modelenium sees their website as playing an important role in their business growth, especially in order to serve their international customers.

Zarr outlined a solution to bring the business to the next level. This went further than just improving the website – it meant improving all the business operations so that the company could handle the increased orders efficiently. Modelenium commissioned Zarr Retailer Gold.

Solution
Zarr Retailer Gold involved developing a central web-based database which is the hub of the entire system. This allows stock levels to be accurately recorded, regardless of where the order came from. The solution is an entirely integrated system which spans the Internet, telephone orders and retail outlet sales.

Modelenium have a streamlined system which allows them to operate a highly professional website, an in-store retail system and a real-time stock control system. The solution covers everything from stock control to order picking, dispatch and invoicing.

No expensive computer equipment was necessary as the system is driven from the Internet. Zarr handles all backups of the data so that the system is safe from theft and disaster.

Information is recorded centrally, regardless of whether the order is placed in-store or via the Internet, telephone or mail-order.

The ‘in-store’ part of the system runs from any modern PC with an Internet connection. When a sale is made in the shop or store, the central stock database records the sale. Telephone and mail-order orders are recorded in the same way.

Client Feedback
“Zarr Retailer Gold made an enormous contribution to our business in a short period. Having taken over a model retail and mail order business in August 2003, we needed to move the business to the next level by implementing a state of the art website for ordering of models, with the opportunity to add several new ranges rapidly with reduced maintenance.

Zarr immediately 'tuned in' to our needs, and the new website went live early in 2004, with immediate positive effects. Throughout they demonstrated not only excellent technical skills, but an ability to align the development with the needs of the business, rather than just a bland 'look-alike' website. We would be very happy to recommend their services to any prospective clients.”