Writing Website Contents to be Search Engine friendly The technical design of your site will also be crucial to the success of your online marketing efforts. Your site needs to be designed so that it is search engine friendly and you need to decide relevant, targeted keywords that users might use when searching for your product. This means when people type in relevant keywords to a search engine that your site appears in the first few pages of search results. Bear in mind that it’s a tough old world out there in search engine land – for example if you are selling furniture the term ‘furniture’ itself won’t be enough to get people to your site. Why? Google has over 50 million pages indexed with the word ‘furniture’ in. To win in the search engine lottery you need to be as specific as you possibly can with keywords.
Tip: Using key word suggestion tools like Overture can help you determine which keywords to use.
With a fully content managed website you have the ability to test response to your special offers, discounts and other promotional tools. If something doesn’t work you can try something else. Likewise if an offer is ‘too successful’ you can quickly turn it off. You are in control.
Designing the website with Search Engines in Mind The site design itself can help search engines and their spiders (software robots that ‘crawl’ web pages, reading text and following links to gather information for search engine databases). Zarr designs websites with search engines in mind. Zarr develops the site to be quick to load, have the necessary ALT tags, and meta tags and other things/criteria that search engines aimed at improving search engine ranking for sites.
Zarr develops integration of the website with Google Sitemaps which will ensure that all of your web pages will be picked up by Google within a short space of time (days rather than months), rather than Google having to "find" all the pages on your website. You can find out more about this very new way of search engine techniques here.
Zarr also creates landing pages. These are optimized search engine pages aimed at generating high position search results. Landing pages are content rich for specific key terms. You would provide a list of up to 20 keywords and phrases for Zarr to utilize in the optimisation process. This will improve the rankings although it does take time.
Techniques to increase order value Having attracted visitors to your site it’s now critical that they find what they are looking for and complete a transaction. There are a number of key considerations to help with this.
Find Out More To ensure your business is an online success please discuss your requirements please contact us by telephone or email, or complete our online enquiry form.
