They allow you to directly target interested parties and keep them informed on things that they are specifically interested in. This generally includes useful information and special effects. There are laws that have to be adhered to, so to reduce your risks ensure you:

• Have a facility in which people can sign up to receive your newsletters.
• Ask if you can subscribe people when exchanging business cards.
• Only send to their business e mail addresses.
• Always have an unsubscribe button on your mailings AND make sure it works.

Zarr can develop a template for email newsletters, which you can ad contents to, similar to using a content management system. Once the email newsletter is ready you then indicate it is ready to go and it will be automatically sent out on your behalf.

Zarr has developed a facility which allows you to trace how many people have read your email newsletter within a set period of time and how many times on average each email newsletter is read. This valuable marketing information allows you to gauge the level of interest in your communications. One of Zarr’s clients recently generated over £25,000 of orders within 5 days of sending out their email newsletter.