Placing links to other sites and vice versa will help drive more traffic to your site. When adding links to your site it is essential to follow a few rules, these rules will ensure that by adding particular links it will help optimize your site for search engines.

When adding links to your site make sure they are of relevance and are well designed sites. This does not mean only link to sites that have a good search ranking as a new site may have just launched and yet if they are designed well they will achieve good ratings quickly.

Do not think that by linking to lots of sites that you will get good ratings. If they don’t have anything to do with the type of services and products you offer it can actually have a detrimental effect.

The links should have something to do with the products and services you offer without being direct competitors, e.g. find someone that offers similar products but not exactly the same.

Remember large search engines look for good links to sites of relevance.

Make sure all your links work. This will have to be regularly checked as some sites may close. If you have a site with content management you will be able to update these links yourself.

Try and make sure that sites you link to provide a reciprocal link. You may find that although they say they will they sometimes don’t. Add the link but if they don’t add yours to their site in a month or so be prepared to remove their link. Zarr have designed their sites to have content management so adding and removing links should be easy and quick to implement.