A carefully thought through website can be a very effective tool to generate high quality leads for your business. This month’s newsletter focuses on practical ideas to ensure your website attracts the right sort of enquiries.

Feature: Creating a website to attract your ideal client
This feature looks at what you should have on your website in order for an ideal client to begin interacting with you. An obvious starting point in to have a clear picture of your ideal client. Think about what would appeal to them, what information they would find useful, how they like to work and structure your website in a way which will appeal to them.

High quality information
When it comes to information on your website it is definitely quality rather than quantity that counts. Think about your ideal client and what information they would need to know in order to make that next step in the sales process? For a product retailer this might be dimensions and close up images, for a service company it might be their people or the way they deliver their services. Make sure this information is easily located on your website.

Pricing Information?
Some companies are reluctant to include prices for fear of putting people off. Pricing guidelines help set people’s expectations and mean that you will get leads from prospective clients who have a realistic budget. To read a full article - Should you include prices on your website?

Have a strong action point
Throughout the website think what do you want your website visitor to do next? Ensure this action point is prominent on the website. Ensure if visitors to your website are eager to act that they know how to and the tools are in place for them to do so.

Managing Leads
Now you are generating leads from your website you need to have the processes in place to manage these leads. You may need to set service standards within your organisation to respond to them. For example if someone emails an enquiry you might want to get back to them within a specified period e.g. 2 hours during the working day. Ensure the right person in your organisation receives the leads, so they can responds accordingly. Monitor the leads you get through your website and whether they translate to business, and fine tune your website to maximise the business you generate through it. This is an ongoing process.

To ensure your website is put together to maximise the leads generated through it call Andy at Zarr on 01788 820900. Click here to find out about Zarr’s website audit.

Web Insider: Stand out from the rest
Most companies who have a website handle the incoming leads badly. Accordingly to “Selling Successfully” by Robert Heller only two out of 10 enquirers get replies within a day, and 13 percent of people receive no response at all. So you can really differentiate your company by handling web-based enquiries well and promptly.

Zarr News: Warm welcomes and fond farewells
We are extremely pleased to welcome Andy Robinson to Zarr’s team as our new office manager. Andy has over fifteen years of customer facing experience within the Electronics and Telecommunications industries. Andy takes over from Vicky to look after clients and run Zarr’s office. Vicky is moving to Zurich and we wish her all the very best in an exciting move and thank her for her dedication and professionalism. She will be missed.

Top Tip: Email with Confidence If you want to instil confidence in prospective customers to make contact with you ensure you have a professional email address. A recent research poll of 1500 consumers found that 88 per cent would choose to purchase from a business that had a corporate email address such as sales@greatbusiness.com, over one that had just a free email address such as greatbusiness@hotmail.com. To reserve a business website address/URL, which can be used as a basis for your email address, call Andy at Zarr on 01788 820900.

Zarr News: Sophie’s snow stranger to business success
Skiing instructor Sophie Nieboer has swapped guiding learners down the slopes to guiding businesses to greater success as Zarr’s new sales manager.

Sophie’s role is pivotal in promoting Zarr Retailer - an online retail system for businesses to maximise their internet potential. The Zarr Retailer product increases the efficiency of online trading by automatically recording all stock levels accurately, acknowledging and tracking orders automatically, producing invoices and ultimately saving businesses hours in administration.

To find out more about Zarr Retailer call Sophie on 01788 820900.

Coming Soon

Zarr’s April newsletter features Web-enabling your business - what is it and how to do it?

Contact Zarr

If you are interested in finding out how your business can benefit from the latest web technology or if you need help with your online business strategy contact Zarr Internet Services on 01788 820900.

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