Zarr's February 2005 Newsletter
Using the web to
generate sales
from
your existing customers
Welcome to Zarr's newsletter, bringing you the very latest ideas and information on how the Internet
can play an important role in growing your business. If you know someone who would benefit from reading
some of the ideas contained within the newsletter please forward it on.
Feature: Idea for improving web-visitor experience
How often have you
visited a website and been disappointed? Information is difficult to
find, you can’t buy things easily because there are flaws in the
on-line payment system or you’d like to be able to pass on
information to a friend or colleague but the site has been protected
in some way so that you can’t get a copy of the article or fact
sheet.
Unfortunately too many businesses ignore some basic principles of
customer service and common sense when they build their sites. Here
are a few simple ideas that can improve the customer experience,
help spread the word about your site and ultimately encourage more
sales.
Information at their finger tips
If you want people to spread the word about your
website give them a reason to do so, and make it easy for them. What
do visitors want from your site? Industry news, technology updates,
hints and tips, articles and reviews
can all be useful nuggets of
information which people want to share. Simple online tools such
as “Tell a colleague” facilitate the online referral process by allowing visitors
to tell someone else about a specific web page and add their
own comments.
Customer Service
Do your customers need access to detailed
information such as the latest legal documentation or technical
product information? If so would a customer area on your
website enhance the level of customer
service given? Customers could be automatically notified when new documents are added
taking the hassle out of the search process for them.
The benefits are obvious for the customer but you can also benefit
from the better understanding you get of them by seeing which documents
they access.
Call to Action
If
you are trying to cross sell services or launch new products on your
website ensure you include a highly visible and interactive
call to action. In other words
think about what you want people to
do and ensure your website supports these “calls to action”. Do you
want visitors to complete an enquiry form or arrange a face
to face demonstration? Ensure your website is designed to stimulate this.
Summary
Forward
thinking companies are using the web to offer visitors a great
customer experience. They know the foundation to a good business is
happy customers and as such as willing to invest in working on
customer service. This can be by giving customers access to useful
information through a customer area, or even giving a certain amount
of information away for free to all visitors to their website.
Either way they are creating an online advantage by combining
information with visible calls to action.
For ideas on how you can serve your existing customers online
please call Hannah on 01788 820900.
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Top Tip: Use online tools hand
in hand
Regularly
updating your website is unlikely to stimulate a large number
of repeat visitors in isolation. Combine regular updates with
interesting HTML newsletters, highlighting new articles and
information on your website and you are likely to find a
significant increase in the number of visitors to your
website.
To read an article about using HTML newsletters and
tracking the results click here
For ideas on how to generate more
business using email newsletters please call Hannah on 01788
820900. |
Zarr News: Product
Launch
Having worked with retailers and on-line
businesses for over 4 years Zarr
has developed a fixed price, on-line shop, designed for retailers who
want to harness the power of the internet. From just £3,000
a business can have a professional looking website and a streamlined back
office system including invoicing and real-time stock.
The product is ideal for retailers who want to expand without
investing in bricks and mortar or those with a niche product that
lends itself to sales over the web.
To find out more about
Zarr Retailer please visit the dedicated website at www.ZarrRetailer.com or to arrange
a demonstration call Hannah on 01788 820900.
Coming Soon
Zarr’s March newsletter features how to generate High Quality Leads online.
Contact Zarr
If you are interested in finding out how your business can benefit from the latest
web technology or if you need help with your online business strategy contact Zarr
Internet Services on 01788 820900.
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