Thursday January 7, 2010 at 3:36pm
In this blog post we will be giving you various tips that will help you to get to the top of the search engines. We’ll also give you some factors that are used to rank websites. Tip 1 Try to purchase a domain name which matches the main search keyword for your website. For a large proportion of one or two word search terms, the first organic search result will be the <keyword>.com or .co.uk. For example:
a. Cheap flights b. Britney Spears c. Mortgages trousers d. Recycle
These do....
Tuesday December 22, 2009 at 4:11pm
Following on from our previous blog post entitled “Optimizing your website using Meta data”, we have put together a further list of
search engine optimisation tips that you can use to help improve your search engine ranking. This blog post will expand on the tips that we gave on writing effective Meta titles, keywords and descriptions. Search Engine Optimisation Tip 1 - Using a good structure for URL’s (Universal Resource Locators) - Making your websites listing in the search r....
Tuesday December 15, 2009 at 4:06pm
In this final post we will be summarizing Paypal, Google Checkout and Sage Pay as payment processing services. In our previous posts we looked at the individual benefits and drawbacks of each service. We will now summarize our findings and give our conclusion on which service we feel is the best and why.
Google checkout and Paypal are quicker to set up and neither have a monthly charge associated with them. They charge you per transaction that you process and therefore if you don’t use t....
Monday November 9, 2009 at 7:00am
Sage Pay Go with Direct integration enables customers to take card details on your own secure servers and then pass them to Sage Pay for authorisation and secure storage in a server-to server session that does not involve redirecting the shopper to Sage Pay’s payment pages.
The advantages of this method means you have complete control over the look and feel of your payment pages. Also from the customers perspective they never leave your website which helps to give the impression that the....
Friday October 30, 2009 at 11:35am
Paypal allows customers to pay or get paid quickly and easily without sharing any financial information. As Paypal don’t share any financial information with sellers or retailer’s customers are better protected against fraud. Also because you don’t have to type in your card details each time you pay, it makes the checkout process a lot faster.
Paypal do take you to their own payment pages and therefore away from your website, however Paypal do have options to customise the pa....
Tuesday October 20, 2009 at 4:46pm
Imagine if your domain name suddenly stopped working - your website would be inaccessible and customers would not be able to buy from you and no emails would reach you. It could cost you thousands of pounds in lost revenue and inconvenience very quickly.
This happened to Ryanair this afternoon. Nominet who oversee all .UK domain names suspended the Ryanair.co.uk domain name as they hadn't paid their renewal fee (see screen shot to right).
If you typed in www.ryanair.co.uk to a....
Friday October 16, 2009 at 10:49am
Over the next few weeks we will be comparing 3 of the most popular payment processing services. We will look at the advantages and disadvantages of each from the merchant’s perspective. We’ll give you a breakdown of the fees, refund costs, charge back process, set up requirements and how long it takes to get an account set up. Finally we will give you a summary of all the services and which one we recommend. We will break this down into 4 sections, with a new section being released e....
Tuesday October 13, 2009 at 11:49am
Recently in the press have been reports of 30,000 names and passwords from Hotmail, Google and Yahoo web mail accounts being posted online on a forum. How these account details were found out appears to be from an industry wide phishing scam which is spreading further according to experts. Phishing is a diverse and sophisticated set of methods that trick people into parting with their personal data – login details, passwords, bank account details etc. Usually a phishing attempt will direct....
Wednesday October 7, 2009 at 3:34pm
Fraud committed in the UK using plastic cards has fallen by 23% in the first half of this year. Internet, phone and mail order fraud levels have all dropped for the first time and experts believe this is a result of fraudsters realising that they can be more successful if they target foreign-issued cards and especially those without chip-and-pin protection. Chip-and-pin cards were first introduced in the UK in 2004 and they instantly had an impact by reducing fraud levels in the two years that f....
Thursday September 10, 2009 at 11:35am
For small companies who don’t have a large marketing budget, it can prove very difficult to generate website visitors. One effective way of increasing the number of visitors is to optimize the company’s website. The better optimized the website, the higher it will appear in the search engine results and the more likely visitors will click through. With over 200 factors that are taken into consideration as to where a website appears in the organic search engine results, successful
SEO....
Tuesday September 1, 2009 at 3:02pm
A large proportion of small businesses still do not have their own website. The two main reasons for business owners not being "on the internet" are their that believe it to be costly, and secondly that they won't have the necessary skills to create or maintain a website.
A professional web design company such as Zarr can develop a customised website for your business for a lot less than you would imagine - whilst giving you the facility to update the website yoursel....
Thursday August 27, 2009 at 10:14am
We've now got a blog - although we aren't on Twitter yet!
Despite developing lots of websites, our own zarr.com website has been neglected of late, so we've removed a lot of old content, added new pages on services we now offer and added a few more features to our site.
So whether its website redesign,
ecommerce, blog, selling online or
graphic design, there are now new pages with details of what Zarr can offer you.
This blog is also going to be used for passing on hints and tips of making yo....