General Posts

Wednesday May 9, 2012 at 10:37am
Companies such as Amazon changed the market place for books forever.  They have given conventional High Street book stores such as Waterstones, Borders (who went bust) a run for their money - and many people said that the printed book is on its way out. But the internet has opened up many new avenues for book publishing for prospective authors as our client FeedaRead.com has found. Established in 2011, they already have literally thousands of authors who have created their own POD (Print ....
Thursday November 17, 2011 at 1:22pm
For many years there have been, and still are, a number of organisations promoting a "For only £30 we'll submit your website to Google each month" type services. Whatever you do, don't fall for this marketing ploy - and don't think using them will improve your SEO ranking. Once a search engine such as Google knows about your website, it will send out robots regularly to look for new pages or refresh existing content.  Google, for example visits the www.zarr.com website a c....
Wednesday November 2, 2011 at 9:41am
Your website is a set of interlinked pages consisting of anything from a few pages if its a small website up to tens of thousands of pages for big websites. Robots from search engines have historically come to the home page of your website and then over a period of weeks or months gone to all the link off that page, then visited all the links off those pages etc - a process that can take sometimes months to find all the pages and index the content - and often end up poorly linked or new pages. ....
Monday September 26, 2011 at 12:33pm
A new developer, Helen Perry has joined the Zarr team and here is what she has to say about herself:Hi :) I began working as a .Net developer at Zarr In August. Over the past 10 years I have gained experience in many areas of computing through my degree and working in the industry.My degree, Multimedia Computing, was predominantly web based, but also included games design, programming, networking and computer graphics.I have worked both for agencies and retailers, with projects I have worked on....
Friday August 5, 2011 at 10:49am
A new office administrator, Vicki Bosworth has started at zarr - and in her own words:Hello!!!.....I have currently been working at Zarr since May as an Office Administrator.I graduated from University at the beginning of the year with my Sociology Degree, but still felt I was unsure of what direction I wanted to head in career wise, and when I found this job with Zarr and they offered me the position, I couldn’t refuse - as having been an avid internet surfer for years, I was really intr....
Monday March 21, 2011 at 4:37pm
Getting the right website design is crucial if you want your business to make an impact on users worldwide. I’ve been onto so many sites in my lifetime where they are either so intricately designed I end up leaving in a daze, or so simple and amateur looking I leave looking for websites that meet the grade! So, if you’re not getting users to your site what can you do to improve this? There are many aspects into creating a successful website; Search Engine Optimisation (SEO), cont....
Monday March 14, 2011 at 9:07am
I'm sure that time speeds up as you get older, but have you ever look back and think how times have changed - even in the last 15 years? The Internet has changed the world quite dramatically in the last few years - possibly quicker than at any other time during human evolution? Do you sit and wonder what ever happened to the days where you’d send a letter in the post instead of emailing?   What about picking up the phone and speaking to someone instead of texting....
Thursday January 27, 2011 at 3:15pm
Communication between friends and family has very much differed throughout the years, from sending letters in the post, to texting and now to using Facebook. I’m sure that the majority of you use Facebook, but why do we use it…….is it just a way to keep with the trend or is there more to Facebook than this? Facebook is undoubtedly the way to stay in touch with family and friends and is by far the most used social networking site. According to Wikipedia, “Facebook ha....
Monday December 6, 2010 at 4:49pm
A new developer, Ruth Rogerson has started at Zarr - and in her own words: Hello! I started at Zarr in November as a .Net developer. I have worked in IT for 10 years, using internet technologies but generally for intranet and extranets websites for companies - i.e. nothing public facing.  My new role with Zarr is my first job role developing public facing websites for Zarr's clients but I'm sure that my background will allow me to bring a lot of experience to the team. My academic ba....
Tuesday November 9, 2010 at 10:30am
What is spam? Spam is the sending of mass emails unsolicited messages in an attempt to force the message on people who would not otherwise choose to receive it. The majority of spam is commercial advertising, often for dubious products, get rich quick schemes etc. You don’t have to have a website, or even have sent an email in the past but spam email will still get to you! Businesses are continually a target for spammers, especially considering the ease of access to your email address. All....
Friday October 15, 2010 at 12:34pm
Everybody knows that Christmas and the New Year are by far the busiest time of the year, and with only a couple of months left it’s time for online retailers to start panicking about their key selling features. Online shopping is fast becoming the new way to shop for all Christmas gifts as it provides customers with a quick and hassle free way of getting everything they need from the comfort of their home. Not only this, but customers are able to browse and compare prices of the goods they....
Monday September 13, 2010 at 9:00am
Internet access is unquestionably something you can get wherever you are, be it that you are sitting on a train, by the side of a pool, in a café……the list is endless.How beneficial is this for your website? The downfall of many websites is down to the fact that their content and information has become out of date. This defers people’s attention away from the site that they are looking at. Having internet access practically in every place you are is an easy, yet effect....
Tuesday September 7, 2010 at 9:15am
I think we all remember the day when we switched on our computers and waited endlessly for the internet to get up and running, and the screeching that came from the Modem. Thank god now for Broadband!! It’s safe to say that the quieter, quicker, more efficient use of Broadband has benefitted the majority of homes and certainly businesses.What is Broadband and the difference to Dial-Up Access?? Broadband is a high data rate Internet access, typically contrasted to the typical Dial-up access....
Wednesday September 1, 2010 at 12:15pm
We've had a couple of new starters to the Zarr team - to increase our development and administration side of managing client projects and websites.  In no particular order, the two new starters are: Steve Gooding - DeveloperSteve Gooding. Philanthropist. Genius. Adonis. Just three of the words never to have been used in conjunction with my name. I have been at Zarr since the 26th of July, which was a Wednesday for those interested, as a web developer. I have been web developing for 4 years....
Monday August 9, 2010 at 3:30pm
With an ever growing interest in social networking sites such as Facebook and Twitter, companies are now reforming from the ‘old fashioned’ social networking of exchanging business cards and filing important numbers into a rolodex by using the internet social networking sites as a way to contact their clients and advertise their business. The internet has become a strong and effective way for businesses to reach their consumer base. The use of social networking sites give companies....
Thursday August 5, 2010 at 10:43am
What is e-mail? Electronic Mail, commonly known as e-mail, is a method of exchanging digital messages across the Internet or other computer networks. Emails are a quick and effective way to forward information, pictures, files, etc., from one person to another. What is a URL? A Uniform Resource Locator (URL) specifies where an identified resource is available and the mechanism for retrieving it. The best-known example of a URL is the "address" of a web page on the World Wide Web,....
Monday August 2, 2010 at 10:35am
With Christmas fast approaching and with families already saving for those all important gifts, isn’t it time you followed into internet retail? There are still numerous companies and merchants who do not use ecommerce software for their online sales, although they do sell products and services through their website. However, with the internet fast becoming the way in which customers purchase their gifts, these companies are fast reforming to internet retail. With Christmas promotions ....
Thursday April 8, 2010 at 4:24pm
Google checkout allows customers to purchase products quickly and securely using just a single username and password. Also if you do take payments using Google checkout, your search engine listings will be highlighted with the Google checkout badge which will encourage existing Google checkout customers to click on your ad. One disadvantage of using Google checkout is that the payment pages will take customers away from your website and onto the Google Checkout payment pages in order to proces....
Thursday January 7, 2010 at 3:36pm
In this blog post we will be giving you various tips that will help you to get to the top of the search engines. We’ll also give you some factors that are used to rank websites. Tip 1 Try to purchase a domain name which matches the main search keyword for your website. For a large proportion of one or two word search terms, the first organic search result will be the <keyword>.com or .co.uk. For example: a. Cheap flights b. Britney Spears c. Mortgages trousers d. Recycle These do....
Tuesday December 22, 2009 at 4:11pm
Following on from our previous blog post entitled “Optimizing your website using Meta data”, we have put together a further list of search engine optimisation tips that you can use to help improve your search engine ranking. This blog post will expand on the tips that we gave on writing effective Meta titles, keywords and descriptions. Search Engine Optimisation Tip 1 - Using a good structure for URL’s (Universal Resource Locators) - Making your websites listing in the search r....
Tuesday December 15, 2009 at 4:06pm
In this final post we will be summarizing Paypal, Google Checkout and Sage Pay as payment processing services. In our previous posts we looked at the individual benefits and drawbacks of each service. We will now summarize our findings and give our conclusion on which service we feel is the best and why. Google checkout and Paypal are quicker to set up and neither have a monthly charge associated with them. They charge you per transaction that you process and therefore if you don’t use t....
Monday November 9, 2009 at 7:00am
Sage Pay Go with Direct integration enables customers to take card details on your own secure servers and then pass them to Sage Pay for authorisation and secure storage in a server-to server session that does not involve redirecting the shopper to Sage Pay’s payment pages. The advantages of this method means you have complete control over the look and feel of your payment pages. Also from the customers perspective they never leave your website which helps to give the impression that the....
Friday October 30, 2009 at 11:35am
Paypal allows customers to pay or get paid quickly and easily without sharing any financial information. As Paypal don’t share any financial information with sellers or retailer’s customers are better protected against fraud. Also because you don’t have to type in your card details each time you pay, it makes the checkout process a lot faster. Paypal do take you to their own payment pages and therefore away from your website, however Paypal do have options to customise the pa....
Tuesday October 20, 2009 at 4:46pm
Imagine if your domain name suddenly stopped working - your website would be inaccessible and customers would not be able to buy from you and no emails would reach you.  It could cost you thousands of pounds in lost revenue and inconvenience very quickly. This happened to Ryanair this afternoon.  Nominet who oversee all .UK domain names suspended the Ryanair.co.uk domain name as they hadn't paid their renewal fee (see screen shot to right). If you typed in www.ryanair.co.uk to a....
Friday October 16, 2009 at 10:49am
Over the next few weeks we will be comparing 3 of the most popular payment processing services. We will look at the advantages and disadvantages of each from the merchant’s perspective. We’ll give you a breakdown of the fees, refund costs, charge back process, set up requirements and how long it takes to get an account set up. Finally we will give you a summary of all the services and which one we recommend. We will break this down into 4 sections, with a new section being released e....
Tuesday October 13, 2009 at 11:49am
Recently in the press have been reports of 30,000 names and passwords from Hotmail, Google and Yahoo web mail accounts being posted online on a forum. How these account details were found out appears to be from an industry wide phishing scam which is spreading further according to experts. Phishing is a diverse and sophisticated set of methods that trick people into parting with their personal data – login details, passwords, bank account details etc. Usually a phishing attempt will direct....
Wednesday October 7, 2009 at 3:34pm
Fraud committed in the UK using plastic cards has fallen by 23% in the first half of this year. Internet, phone and mail order fraud levels have all dropped for the first time and experts believe this is a result of fraudsters realising that they can be more successful if they target foreign-issued cards and especially those without chip-and-pin protection. Chip-and-pin cards were first introduced in the UK in 2004 and they instantly had an impact by reducing fraud levels in the two years that f....
Thursday September 10, 2009 at 11:35am
For small companies who don’t have a large marketing budget, it can prove very difficult to generate website visitors. One effective way of increasing the number of visitors is to optimize the company’s website. The better optimized the website, the higher it will appear in the search engine results and the more likely visitors will click through. With over 200 factors that are taken into consideration as to where a website appears in the organic search engine results, successful SEO....
Tuesday September 1, 2009 at 3:02pm
A large proportion of small businesses still do not have their own website.  The two main reasons for business owners not being "on the internet" are their that believe it to be costly, and secondly that they won't have the necessary skills to create or maintain a website.  A professional web design company such as Zarr can develop a customised website for your business for a lot less than you would imagine - whilst giving you the facility to update the website yoursel....
Thursday August 27, 2009 at 10:14am
We've now got a blog - although we aren't on Twitter yet! Despite developing lots of websites, our own zarr.com website has been neglected of late, so we've removed a lot of old content, added new pages on services we now offer and added a few more features to our site. So whether its website redesign, ecommerce, blog, selling online or graphic design, there are now new pages with details of what Zarr can offer you. This blog is also going to be used for passing on hints and tips of making yo....