Securing websites and stopping online fraud

Wednesday October 7, 2009 at 3:34pm
Fraud committed in the UK using plastic cards has fallen by 23% in the first half of this year. Internet, phone and mail order fraud levels have all dropped for the first time and experts believe this is a result of fraudsters realising that they can be more successful if they target foreign-issued cards and especially those without chip-and-pin protection.

Chip-and-pin cards were first introduced in the UK in 2004 and they instantly had an impact by reducing fraud levels in the two years that followed. In 2007 and 2008 we saw fraud levels increase to a new high of £610m, with this peak coming at the end of 2008. However this new report by the industry body Financial Fraud Action UK seems to show that the problem is starting to come back under control.

One reason for this reduction in fraud over the internet, phone or mail order has been due to the introduction of online payment tools, such as MasterCard Secure Card and Verified by Visa which make the user enter a second pin at the point of purchase.

How has Zarr’s websites adapted to these changes?

Zarr develops web solutions that incorporate the latest online payment tools. PCI DSS compliance is a set of comprehensive requirements for enhancing data security. It is designed to help organizations protect customer account data. As of the 1st of October 2009 PCI DSS compliance will become compulsory and any company that isn’t compliant is not only risking a data breach but also may incur huge fines. Zarr’s websites are fully PCI DSS compliant and meet the highest levels of data security.

Another feature that Zarr uses to prevent the risk of fraud is 3D Secure. This technology has been designed to reduce the possibility of fraudulent card use by authenticating the cardholder at the time of the transaction and subsequently reducing exposure to disputed transactions and chargeback’s. Customers purchasing through one of Zarr’s ecommerce websites will have to pass a 3D secure check in order for the transaction to be successful.

To find out more about Zarr’s ecommerce solutions and what we can do for you please contact us.
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